Powerful Changes To Come
Oh man it’s a new year and there are some powerful changes to come! ChatGPT is a thing now, not to mention many other artificial intelligence programs that can essentially do much of your work for you! This presents an interesting connundrum as an email marketer. Do we jump onto the AI bandwagon and essentially have a robot typing our emails or do we keep the personal connection and creativity of writing to our lists everyday?
As a reader what would you prefer? Would you like people to use the powerful changes of artificial intelligence? I know myself personally I can see the difference in a post written by a computer over a human in about four lines… This is frustrating because I like what I read to challenge my brain a little bit, and engage it. I remember it better that way. What are your thoughts?
Do You Have Any Powerful Changes?
Have you looked at your marketing ideas, and techniques. Have you ever wondered if you could incorporate any powerful changes to what you are doing? However I think there is a place for AI in marketing. Artificial intelligence is a great way to create personalized art for your campaigns. It can be used to create multiple posts. However, I do not think it should be used to write emails.
An email SHOULD be personal. It should be communication between writer and reader. As an email marketer it is your job to entice your reader to purchase something you are recommending. Because an AI doesn’t know YOU or YOUR READER, how can it accomplish that? Your job is to get to know your list and figure out their needs. Incorporating tools of AI is one thing, but relying on it is an entirely different thing.
What’s Changing In Email Marketing?
In twenty plus years of email marketing A LOT has changed… in other areas! However email marketing has remained the same. It is a marketing system that relies on trust, some persuasive writing and a relationship. In the AI area the potential for powerful changes is imminent, however I think you will find that your readers will much prefer the personal touch. I recently tried some AI written emails and subject lines, and you know what I found? I had LESS opens! Therefore I concluded AI is at a disadvantage.
Will ChatGPT Make The Powerful Changes It Says?
Many people think that ChatGPT is going to usher in skynet and world dominance of AI. However if my Google home is any indication, we are a long way from skynet yet. I did have ChatGPT write an essay for me with sub headings, and it wasn’t bad. It wasn’t great either. In fact it was exactly average! Why? Because it had no personal touch, had no emotion and very little humor. These are important things for people. People want to be edutained.
They want to see that there is value in what they are reading! Because they are taking the time to read it, you should have at least taken the time to write it. Have you ever looked at the comments section of an AI writing platform? You should! Because many people comment exactly on what I said. You aren’t writing it, therefore I don’t want to read it. It’s about bringing value. The powerful changes that are coming to email marketing is that those that rely on AI are going to fail and disappear from email marketing.
AI Changes vs Google Search
Do you follow any Google news? Google is already unimpressed by ChatGPT. Alphabet is already developing algorithms that will specifically target AI writing. However my fear of that is, it will again hide good people writing accurate and original content. Only because their content is more technical and dull. It is an interesting time to be alive. The world is changing fast. However if you read “Email Marketing, It’s A Means To Powerful Freedom” you will see that email is still the best.
If you want to learn about the email tools I use head over to my page at Next Level NPN. There we use a lead distribution system to increase your leads every month. Like, comment, share, thanks for being here, and Stay Hungry!
